I love reading Maria Popova’s weekly Brain Pickings blog.  It never fails to inspire me in one way or another.

Recently, Maria focused on Joseph Campbell’s work on heroes, and it reminded me of all of the people we come in contact with on a daily basis who I consider to be Heroes of the New Economy.  These people include our clients, the impact investor community, and most importantly, the individuals that I get to work with every day at Cutting Edge Capital and Cutting Edge Counsel.  All of these people are either beginning, or have already begun a journey of sorts, and each one knows the highs and lows that those journeys can take.

As Popova writes, “Campbell’s monomyth model has since been applied to everything from the lives of great artists to pop-culture classics like Star Wars.”  Coincidentally, at Cutting Edge Capital we used Campbell’s thinking as we set out to discover who we wanted to help.  While working with the branding and video production gurus at Free Range Studios, we identified and described who our own heroes would be, and we based our discovery on the hero’s journeys in us all.

CEC heroes can be mapped just like those mapped by Matthew Winkler in his TED video cartoon, also based off of Campbell’s amazing work. These heroes are both the entrepreneurs who seek mission-aligned partners AND the investors who are frustrated with the empty choices shown to them.  What is the hero’s journey of the New Economy?  Watch our video and follow our hero through the same crucial steps of her journey as she builds an idea into a business, overcomes obstacles, and enlists the help of her community and CEC to make her dream a reality.

And while you’re at it, check out our free, downloadable DPO Marketing Guide (for Smarties), designed by heroes for heroes who need a little help.