Three Years Ago, PV Grows Launched Their Investment Fund, What Are They Up To Now?

Three Years Ago, PV Grows Launched Their Investment Fund, What Are They Up To Now?

by Sydney Boral | September 14, 2018

The Pioneer Valley of Massachusetts is beautiful during this time of year. The arrival of autumn signifies to the rich agricultural economy that it’s time for harvest. For PVGrows and their partners, it’s also a season of celebrating three years since the launch of their investment fund.

PVGrows is a network of agricultural businesses, consumers and stakeholders that are committed to the “sustainability and vitality of the Pioneer Valley food system.” They are dedicated to the growth of connections within the surrounding community. We worked with PV Grows when they chose a direct public offering (DPO) strategy to set-up an investment fund. We caught up with PVGrows Fund Coordinator, Rebecca Busansky, to reflect on what her team has learned during their DPO and what they are planning next.

What is the mission of Pioneer Valley Grows Investment Fund?

The mission of the PVGrows Investment Fund is to build a food system that supports thriving farms and provides healthy food to all residents.


Why did you choose to do a direct public offering (DPO) to raise capital for the fund?

We believe in the importance of democratizing capital. We created a community fund so that the community that cares deeply about sustainable agriculture and local food could invest in their values. We opened it to accredited and non-accredited investors so that a wide audience could participate in mission-driven investing. Our borrowers’ customers are also our investors in many cases.


In October 2018 you’re celebrating 3 years since the fund launched. What have been some of the biggest highlights/ successes during that time?

We are very proud that we have raised over a million dollars and invested in 25 local farm and food entrepreneurs over the past three years. Our borrowers represent a wide range of the food system – hard cider made from local apples, a wild mushroom farmer, a port-a-potty company that services farms to meet the Massachusetts GAP standards, and much more. We also have a handful of borrowers coming back for a second or third loan from PVGIF. Our investors are also a range – we even have a church and a private school investing in PVGIF.


How much have you raised and how long did it take to raise that amount?

We have raised just over $1 million dollars in the past three years. We are celebrating this accomplishment and ushering in the next phase of PVGIF which is to raise an additional $1.5 million in investments.


What were some of the challenges you faced and how did you overcome them?

Developing a strong pipeline of potential entrepreneurs was a challenge we faced when we first opened our doors. We worked hard to outreach and leverage our partnerships to spread the word about the PVGIF. The other challenge is that the majority of potential borrowers are in need assistance with getting finance ready and/or the business side of farming and food. We had strong partnerships, so that was a benefit to being able to provide the technical assistance necessary.


We also learned a lesson from taking investments at the beginning. Since it took a while to make loans and disburse funds to entrepreneurs, we ended up paying interest to our investors and losing some money in the process. In retrospect, investors should have pledged their investments at the start.


What were your favorite aspects of the DPO process?

The launch!


Could you share 3 pieces of advice for other groups considering a DPO?

– Take more pledges especially on the larger investments in the beginning.

– Make strong partnerships, provide lots of business assistance for your borrowers.

– Get good legal advice!


How do you hope to see PVGIF grow in the next few years?

We are starting to finance smaller projects and figure out ways to reach further into disadvantaged communities to help all of our communities create a stronger food system.


How can people get involved/ support you and the companies in which the fund has invested?

To learn more about the PVGrows Investment Fund, go to We have information for potential borrowers and investors available on our website. For questions, email Rebecca Busansky at

If you’re interested in direct public offerings or transitioning your business into a worker-owned co-operative, fill out our contact form here or email us at


Welcome Sydney!

Welcome Sydney!

A big welcome to Sydney–our new Communications and Operations Associate! She’s a Bay Area native and UCSB alumnus. Her background includes stints in social enterprises and impact organizations including working on campaigns to prevent child exploitation and developing and managing youth ministry programs. She will be Cutting Edge’s lead on communications and client outreach including leading our social media, digital content and events and working with our partners to multiply our reach and impact through targeted collaborations. Sydney can be contacted at

Congratulations to Kassandra Mayhew, BALLE’s new Marketing Manager

Congratulations to Kassandra Mayhew, BALLE’s new Marketing Manager

We here at Cutting Edge send our congratulations to Kassandra on her new position as Marketing Manager with BALLE.

Kassandra led our marketing and communications efforts in 2017 and 2018 and we are grateful for how she lifted our brand and strengthened our connections to clients and community. We look forward to collaborating with her (and BALLE) in the coming months. Let’s keep building resilient local economies together!

Thank you and best wishes to Kassandra.

— John, Brian, Kim and the whole Cutting Edge Team

P.S. See our job opening here.

Job Opening: Communications and Operations

Job Opening: Communications and Operations

Are you interested in business, law, marketing, or some combination? We’re hiring for a dynamic position that will include driving our marketing, managing client relations, and supporting our day-to-day operations. Take a look at our listing below to learn more.

Job Opening – Cutting Edge Capital: Communications & Operations

Cutting Edge Capital Summary

In collaboration with our affiliated law firm, Cutting Edge Counsel, we help mission-driven organizations raise capital in alignment with their values and goals. We specialize in offerings that are open to an enterprise’s community of supporters, both wealthy and community investors. We use our experience, legal knowledge, and passion to assist businesses, cooperatives, and nonprofits with innovative and successful capital raising campaigns. We believe that community led offerings help entrepreneurs maintain control and stay mission-aligned and help build a more just, equitable and sustainable economy. Our services include: strategic consulting; legal services; finance and business plan consulting; marketing guidance and tools.

What We are Looking For

  • You are a mission focused individual dedicated to a more resilient, sustainable, and equitable economy.
  • You are actively engaged in your local community, offering support to initiatives that align with your values.
  • You are a strategic thinker that can look at complex problems and offer simple solutions.
  • You are a generalist that is excited to learn about all aspects of business operations and marketing.
  • You are organized, efficient, and self-disciplined.

Summary of Position

You will act as the communications and operations guru for Cutting Edge Capital and Cutting Edge Counsel. Your primary responsibilities include interfacing with clients, driving company marketing, and fostering a positive and efficient work environment.

Job Responsibilities

  • Facilitate communication with potential clients
  • Manage and coordinate schedules
  • Perform administrative responsibilities
  • Manage social media, bi-monthly newsletters, blog posts, and general marketing
  • Update WordPress site with client updates, blog posts, etc.
  • Manage Salesforce pipeline
  • Assist with special projects
  • Create compelling presentations and media
  • Manage employee/subcontractor onboarding/off-boarding    
  • Prepare quarterly sales & operations reports  


  • Relevant bachelor’s degree preferred
  • Two years of related administrative or marketing experience
  • Ability to adapt to a changing environment and handle multiple priorities
  • Experience with Microsoft Suite, GSuite, Salesforce, and WordPress preferred
  • Graphic design skills a plus

Compensation: $28 per hour

Please send a resume with a cover letter describing why you want to work for us to