How to Market Your Investment Crowdfunding Campaign

By Jenny Kassan Here are some tips from two experts, Dan Rosenberg of Real Pickles and Marty Gay of Quimper Mercantile. 1. Plan your marketing campaign in advance While you’re waiting for the regulatory approval process to be completed, plan how you will market the offering. What messaging will you use? What will resonate with [...]

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Creating a Community Investment Fund: A Local Food Approach

A project of Cutting Edge Capital, sponsored by the Solidago Foundation& Lydia B. Stokes Foundation, this handbook written by CEC fellow Michael Shuman with contributions from Jeff Rosen, Tom Willits, and CEC CEO Jenny Kassan,  aims to help communities  create their own investment funds. Download the full report.

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How to Raise Capital Perpetually with a Direct Public Offering

Using a direct public offering (DPO), businesses and nonprofits can raise capital from the public from both accredited and non-accredited investors.  To be able to do this, the organization applies for regulatory approval where investors will be solicited.  These approvals generally last for one year. At the end of 12 months or upon reaching their [...]

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What is the difference between a Benefit Corporation and a B Corp?

B Corp B Corps are not statutory business forms.  In fact, any business form can be a B Corp – this is slightly confusing because the name implies you have to be a corporation.  In fact a sole proprietorship, partnership, LLC, LLP, co-operative, or any other type of business can be a B Corp. The [...]

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Why is it better to raise capital through community investment versus angel investors and VCs?

VC and angel investments are very difficult to get. You can spend months perfecting your pitch and never find an interested investor. Less than one percent of businesses receive this kind of funding. As our pie chart shows, private investment capital only represents about 4% of the total capital that is available for investment. The [...]

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Greg Steltenpohl: Capital as Friend

Greg Steltenpohl, the founder of Odwalla, spoke to a rapt audience at the recent Social Venture Network spring conference in San Diego.  Here are some excerpts from his talk: The riskiest thing I ever did was bring an investment banker in to invest in the company.  Us entrepreneurs don’t think nearly enough about the decision [...]

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How the California 25102(f) Exemption Can Help You Sell Securities

In California it is possible to do a private securities offering without a great deal of regulatory compliance work.  This offering under Section 25102(f) of the California Securities Code is sometimes called a “friends and family” offering. Using this exemption from the general requirement that securities offerings must be registered, you can sell securities to [...]

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Who will be to blame if investment crowdfunding blows up?

When the predatory and irresponsible practices of mortgage lenders like Countrywide caused a financial meltdown, who did the Countrywide CEO blame? In April 2007, Angelo Mozilo, Countrywide’s CEO, in a speech at the Millken Institute, blamed the Greenlining Institute, a nonprofit organization that had been advocating for more lending to minorities.  Mozilo stated that Greenlining’s [...]

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Do You Know Where Your Legal Fees Sleep?

Check out CEC President John Katovich‘s provocative Triple Pundit article on the choices social enterprises make when choosing a law firm.  Do we apply the same standards as when we’re buying a shirt, a car, or a head of lettuce?  We want to hear your feedback – how do you decide where your legal fees will sleep? [...]

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An opportunity to join the movement to transform capital markets!

  CONTENT Direct Public Offerings Community Investment Funds  Direct Private Offerings Consulting Projects IndieGogo Partner Page Partnerships DPO Software Testimonials  To Our Supporters and Potential Investors… It’s been almost nine months since we started our own Direct Public Offering, and thanks to those who believe in us and support our mission to transform the capital [...]

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