Jenny

About Jenny

Jenny, CEO of Cutting Edge Capital, has over seventeen years of experience as an attorney for and creator of social enterprises. She has raised funds for and launched a public space cleaning and maintenance business, a landscapers’ cooperative, and a public market. She has extensive experience with direct public offerings, nonprofit-for-profit joint ventures, cooperatives, and creative financing tools. She has a law degree from Yale and a masters in city planning from U.C. Berkeley.

Jenny's full bio can be found at: http://cuttingedgecapital.com/team/jenny-kassan

Author Archive | Jenny

Thank you to our wonderful inaugural DPO boot camp class!

We learned so much from our participants and will use what we learned to do an even better Boot Camp #2! Here are some of the comments we received: “This is an exciting and innovative way to promote local support and economics and we are proud to be part of the pilot program!” “Companies just […]

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How to create a $350 million impact investment fund for the San Francisco Bay Area

According to the 2010 Survey of Consumer Finances, 50.4 percent of families have retirement accounts and the average value of these accounts was $44,000. According to the Census, there were about 1.6 million families in the 9 county Bay Area in 2010.  If 50.4 percent of these families have retirement accounts, 806,400 have retirement accounts. […]

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Going Back to School to Raise Capital – CEC’s DPO Boot Camp

Seven Bay Area companies are going back to school to learn how to raise money legally from their loyal customer and fan base, both wealthy and non-wealthy.  Over CEC’s DPO boot camp’s five sessions, they will work to launch and manage their own Direct Public Offerings (DPOs).  DPOs are different from the offerings on crowdfunding […]

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Signs of a Growing Trend: Community Investing

I am often asked whether I think Community Investing (meaning investing by non-wealthy, non-professional investors in their own geographical communities or interest-based communities) is a growing trend.  It’s hard to find concrete data on this, but there are lots of signs that indicate growing interest in Community Investing. 1. Media coverage – we saw lots […]

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New York Times covers Direct Public Offerings

This great article talks about Cutting Edge Capital and several of our clients and our Direct Public Offerings! There is another NYT post that asks why DPOs are not more common.  Click here to chime in!

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What is the difference between a Benefit Corporation and a B Corp?

B Corp B Corps are not statutory business forms.  In fact, any business form can be a B Corp – this is slightly confusing because the name implies you have to be a corporation.  In fact a sole proprietorship, partnership, LLC, LLP, co-operative, or any other type of business can be a B Corp. The […]

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Why is it better to raise capital through community investment versus angel investors and VCs?

VC and angel investments are very difficult to get. You can spend months perfecting your pitch and never find an interested investor. Less than one percent of businesses receive this kind of funding. As our pie chart shows, private investment capital only represents about 4% of the total capital that is available for investment. The […]

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Greg Steltenpohl: Capital as Friend

Greg Steltenpohl, the founder of Odwalla, spoke to a rapt audience at the recent Social Venture Network spring conference in San Diego.  Here are some excerpts from his talk: The riskiest thing I ever did was bring an investment banker in to invest in the company.  Us entrepreneurs don’t think nearly enough about the decision […]

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How the California 25102(f) Exemption Can Help You Sell Securities

In California it is possible to do a private securities offering without a great deal of regulatory compliance work.  This offering under Section 25102(f) of the California Securities Code is sometimes called a “friends and family” offering. Using this exemption from the general requirement that securities offerings must be registered, you can sell securities to […]

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Who will be to blame if investment crowdfunding blows up?

When the predatory and irresponsible practices of mortgage lenders like Countrywide caused a financial meltdown, who did the Countrywide CEO blame? In April 2007, Angelo Mozilo, Countrywide’s CEO, in a speech at the Millken Institute, blamed the Greenlining Institute, a nonprofit organization that had been advocating for more lending to minorities.  Mozilo stated that Greenlining’s […]

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